Monday, January 31, 2005

The Start of Strategy Week

This week is going to be a rough'n' rugged marketing research week. I'm looking for information about market sizes within potential target markets, likelihood of purchase and adoption from within those markets, and also information on the way they like to receive information the best. Needless to say, it's going to be a week of creativity and hair pulling. Not only because we don't use an agency to get this information for us, but also because i don't seem to trust information that i didn't collect myself. Whether that's a flaw or an advantage, let the history books decide.

Any advice on good sources?

[Technorati Tags: market size target market market research]


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