GTD: Getting Things Done
Today is another one of those days. My list of items TO DO is staring at me, seemingly growing by the day, while I'm putting out fires as they crop up, from advertising to a user review section on our website, to finding out cool stuff about how Google's SEO bots work, and revelling in the fact that Omea Pro now holds the 4th spot when you search Google for Email Organizer.
It's also a day for analyzing the traffic of our website, and looking into the sites that are sending us a fair amount of visitors. One such example is Punkey, a blog focused on the Getting Things Done (GTD) principles of Dave Allen, the author of Getting Things Done: The Art of Stress-Free Productivity. Punkey has a huge variety of resources on his blog, which focus on productivity in his personal and professional life.
One resource I particularly liked is called 50 Strategies for Making Yourself Work, and though it focuses on the perilous procrastination powers of writers in particular, it's easy to see how applying some of these techniques to the writing that marketers do could help almost anyone to be more productive.
For example, sometimes opposite strategies can work wonders:
Outline. Plan everything you're going to write, all the way through to the end. Do your research while you're outlining, so by the time you start writing the actual
, you're already living in that world. With a detailed enough outline, the actual writing becomes a matter of choosing the right words to describe what you've already decided to tell. You can concentrate on style and let the work take care of itself, because you've already done that part.
Don't outline. Don't plan ahead at all. Feel the lure of the blank page. Trust your instincts and dive into the project
, and don't look back until you're done.
I think I'll go apply some of these strategies right now, while writing a niche-focused contributed article for targeted e-newsletters.