Monday, January 31, 2005

Market Research, SEO, and resource references

Right, so the first step in my quest for market research, is to see what bloggers are using as sources. As it turns out from Technorati (a blog search tool), there are about 1261 posts that include the words "market research". Strange. Everyone seems to be saying that blogs are the next big marketing craze, but yet, marketers don't seem to be posting too much. This leads me to believe that I'm a pioneer (minus the log cabin.. i prefer the pre-made, not so customized one that blogger hooked me up with).

From these links, i've found some interesting info! Here's an example of how other people have been using some of the same SEO (Search Enginge Optimization) tools that i've been experimenting with at Clixyplays (a copywriting agency). They go into detail about the tools they used, and how effective it was for them. Here's a page by "Internet expert, author, keynote speaker, and consultant Marcus P. Zillman, M.S., A.M.H.A" that lists a couple hundred research resource tools, sites, links, and companies. Frankly, this is going to be the page that I continue looking for information from. Another great tool is the Virtual Librarian, mainly because it has links to tons of resources for researchers, everything from news sites, to competitive intelligence, to medical stuff like diseases, to patent information, and lists of databases on top of all that. OK. So i've found a couple sites for basing my statistical search from, but i'm still looking for data on my target markets. Numbers! Is it possible to get numbers?

[Technorati Tags: Research Resource Blogger Technorati SEO Market Research]

The Start of Strategy Week

This week is going to be a rough'n' rugged marketing research week. I'm looking for information about market sizes within potential target markets, likelihood of purchase and adoption from within those markets, and also information on the way they like to receive information the best. Needless to say, it's going to be a week of creativity and hair pulling. Not only because we don't use an agency to get this information for us, but also because i don't seem to trust information that i didn't collect myself. Whether that's a flaw or an advantage, let the history books decide.

Any advice on good sources?

[Technorati Tags: market size target market market research]

Friday, January 28, 2005

Blog Marketing, Awards, Great Advertising, and Simple to Create Demos

So it's always nice to see that other people believe your product is a good one.
Omea Pro 1.0 has been nominated as a finalist for the SD Magazine's annual Jolt Product Excellence Awards. I guess on March 16th I'll find out just how good other people believe it to be, when they host the Awards Ceremony in Santa Clara California at SD West.

I've been thinking about creating some really simple, easy-to-understand demos for people who aren't tech junkies recently, and one of my colleagues pointed me in the direction of Camtasia Studio 2.1. (Thanks Rob!) Now, as far as I can see, this is a pretty cool product that allows you to capture video from your screen, as well as your voice-over, so that you can guide users through the steps of using your software. I haven't given it a shot yet, but i'll be doing it over the next month or so; once we get the strategy debates/cage matches out of the way, and all the blood is cleared up.

As I promised in my first posting, I'm going to talk a bit about some examples of really good marketing out there. EatMail.tv is a cool site that shows a lot of funny ads/vids that are roaming about the marketplace, so since it's friday, and you need a good laugh, go check it out. Oh, also for a good laugh, (though they're trying to be serious) check out Spur-M. (I can't believe i'm actually linking to this site.. well, there goes the last shred of professionalism)

Finally, it's interesting to look at the way marketers and advertisers are handling the world of blogging as a medium. I just saw a couple of sites where a some bloggers, Creative NRG and Bonkey, mentioned how much they like the Omea Reader, so one of our competitors added comments to their site, about his own product. I'm curious to know how bloggers react to seeing this kind of promotion directed at them.

Do comments from marketing/sales guys (and girls) annoy bloggers? Are they just happy to finally have someone looking at their site (and is that why they mention products they're using in the first place?) or is it something else?

[Technorati Tags: Omea Jolt Award Marketing Sales Demo]

Welcome to The Marketing Booth!

Since this is my first blog, I'm starting with a bit of cold, hard, fact.

90% of the marketing in the world is total rubbish.

Now I'm not talking about beer commercials, because they obviously have their target market nailed. Especially Molson, back when they had the "I am Canadian" campaign for their albeit poor tasting beverage.

As a "marketer" myself, some of the blame for this has to fall on my shoulders. Shameless self-promoting plug in T-2 seconds: Afterall, I did get educated at one of the best Business Schools in Canada (Wilfrid Laurier University), and have now worked for a variety of firms, including a couple really good tech companies. First at the KL Group, which was re-named Sitraka, (a decision that i did not influence, however i did carry out the conversion throughout Europe from their office in Amsterdam), and then bought out by Quest Software, (if you're a Java Developer, check out their JProbe and JClass products) and now i'm at JetBrains (creators of IntelliJ IDEA (a Java IDE with industry leading intelligence features), ReSharper (a productivity, refactoring, and code-automation plugin for Visual Studio .NET 2003), and Omea (an Intelligent Information Environment for all of you who want to manage your information better). It is in fact because I'm a marketer, that I'm writing this blog.

Over the next few entries, I plan on tackling issues like viral marketing (the word of the day for my colleague David Stennett.. check out his blog), corporate absurdity, disconnection with customers, the decision-making process within technology firms, great advertising, google's desktop search (for an interesting take on the issue, check out Gregg's 21st Century Digital Boy comments "Enough with the desktop search already"), as well as anything that just happens to come up along the way (possibly including life in Prague).

Oh, and just in case you're wondering about the fact at the top of the page, it was taken from the same source as:
"58% of facts that people quote, are made up"

[Technorati Tags: Marketing Molson Desktop Search Viral Wilfrid Laurier University]