Friday, September 30, 2005

GTD: Getting Things Done

Today is another one of those days. My list of items TO DO is staring at me, seemingly growing by the day, while I'm putting out fires as they crop up, from advertising to a user review section on our website, to finding out cool stuff about how Google's SEO bots work, and revelling in the fact that Omea Pro now holds the 4th spot when you search Google for Email Organizer.

It's also a day for analyzing the traffic of our website, and looking into the sites that are sending us a fair amount of visitors. One such example is Punkey, a blog focused on the Getting Things Done (GTD) principles of Dave Allen, the author of Getting Things Done: The Art of Stress-Free Productivity. Punkey has a huge variety of resources on his blog, which focus on productivity in his personal and professional life.

One resource I particularly liked is called 50 Strategies for Making Yourself Work, and though it focuses on the perilous procrastination powers of writers in particular, it's easy to see how applying some of these techniques to the writing that marketers do could help almost anyone to be more productive.

For example, sometimes opposite strategies can work wonders:

Outline. Plan everything you're going to write, all the way through to the end. Do your research while you're outlining, so by the time you start writing the actual , you're already living in that world. With a detailed enough outline, the actual writing becomes a matter of choosing the right words to describe what you've already decided to tell. You can concentrate on style and let the work take care of itself, because you've already done that part.

Don't outline. Don't plan ahead at all. Feel the lure of the blank page. Trust your instincts and dive into the project, and don't look back until you're done.

I think I'll go apply some of these strategies right now, while writing a niche-focused contributed article for targeted e-newsletters.

Tuesday, September 20, 2005

Information Organizer for Marketers gets podcasted on CompuSchmooze

The podcast has emerged as one of the most relevant methods to spread information between knowledge enthusiasts on the internet. Not only do information seekers who are "in-the-know" have access to corporate websites, press releases, demos and magazine reviews, but now they can also get a glimpse behind the scenes, by listening to interviews with the people involved in their favourite technologies.

This helps people, who Emanuel Rosen refers to as "Network Hubs" in The Anatomy of Buzz, to spread the word about your technology from the enthusiastic supporter, to the skeptical mass market. Sounds like a tool that might interest those folks over at The Chasm Group.

And indeed they are interested. Geoffrey Moore, the author of Crossing the Chasm (the first in a series of books that describe how and when to target specific market segments to encourage the adoption of your technology), has been doing podcasts over at IT Conversations for quite some time now, though I'd like to hear his views on the podcasting medium, and its position in the Technology Adoption Curve.

Recently, I was interviewed by Steven Lubetkin, of CompuSchmooze, about the release of JetBrains' Information Environment Omea Pro 2.0. Steven and I spoke about the origins of Omea, the problems that it is designed to tackle, and the benefits for marketers, researchers, journalists, and busy CEOs. Steven made an interesting comparison between Omea Pro and Lotus Agenda, as well as a podcast of the interview (which Omea Pro can actually pick right out of his blog's RSS feed, and download automatically for you).

As the medium of podcasting takes off, marketers and network hubs alike will be able to cummunicate closer together, often without the carefully scripted and prepared content that audiences are so used to seeing on corporate websites worldwide. Even further along, this means that audience members can come together and share their views about products in a totally unscripted manner.. or in a "semi-unscripted manner" if they are being sponsored.

Friday, September 09, 2005

Omea 2.0 Released!

As a marketer, I'm proud to announce the release of Omea Pro 2.0. This tool has helped me immensely while tracking the changes in the Desktop Search and Information Organizer industries, keeping up with my competition, and organizing all my files, feeds, emails, instant message conversations, newsgroups for our products, and the 100's of websites that i track (who unfortunately don't yet use RSS technology).

By bringing all of my resources into Omea Pro's Information Environment, I'm able to organize myself by my projects, topic of research, and all the contact people involved in each, with one tool. That's major. For example, I have a specific category for each of my competitors, so anytime that we mention something about them internally... in an email, ICQ conversation, or strategy document, Omea automatically picks up that info, and puts it into my category. It does the same thing whenever the competitive firm puts out an RSS feed, and it keeps their websites in my category as well. So later, when i'm looking for info on them, it's all in one place.

Omea Pro's desktop search functionality helps me quickly find any resource, from any Information Source, in a few seconds... instead of looking through all my info for a specific fact. So I don't need the Windows Explorer to check out my folder hierarchies... Outlook to organize my emails... ICQ or Miranda to scroll through my message histories.. and a separate aggregator to track my industry update research via RSS feeds...

Frankly, this product saves me time, to focus on DOING more important stuff than just searching for information. And I look better to the CEO when I can show him a long list of the things that I've accomplished, instead of just saying "I researched this".

I should mention here that I work for Jetbrains, the makers of Omea Pro 2.0, and that fact makes me an early adopter for technology like this. It also means that I've got a competitive advantage when it comes to productivity, and THAT is translatable to any other marketer out there who knows what it's like to have a LOT to do, and something to prove to the development team.

Check out Jetbrains' Marketer Case Scenario or the demo!